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Non-disclosure agreement (NDA)

A non-disclosure agreement is a contract in which a potential buyer promises to keep information about a business confidential. Sellers usually ask for one before sharing the business's name or detailed figures.

Also called NDA, non-disclosure agreement

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Loupe editorial
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Definition

A non-disclosure agreement (NDA) is a contract in which a potential buyer promises to keep information about a business confidential and to use it only to assess the purchase. Sellers and brokers usually ask for one before revealing the business's name, detailed financials or an information memorandum. In the UK it is often called a confidentiality agreement.

Business broker

A business broker markets businesses for sale and manages the process on the seller's behalf. The broker is usually paid by the seller, mostly when a deal completes.

Information memorandum

An information memorandum is a detailed sales document about a business, usually prepared by the seller's broker or adviser and shared after an NDA. It is written to present the business well, not to test it.

Worked example

A fictional buyer is interested in a listing for "an established commercial cleaning company in the north of England". The broker sends an NDA, which says the buyer must:

  • keep everything confidential for three years
  • not contact the company's staff, customers or suppliers directly
  • not hire any of its employees for two years if the deal does not go ahead
  • return or destroy all documents on request

Only after signing does the buyer learn the business is Aireview Facilities Ltd, a fictional company, and receive two years of accounts.

Why buyers care

Signing an NDA is a normal step and usually low risk, but read it. Clauses that stop you hiring staff, approaching customers or competing can matter if you already own a similar business or plan to buy one. Strategic acquirers and private equity firms with existing portfolio companies should check that wording carefully.

Keep a record of what you signed and when. It also pays to screen a listing before you sign anything. A Loupe dossier works from the listing and public records, so it can raise questions about the business before you sign an NDA or pay an adviser.

Strategic acquirer

A strategic acquirer is a company that buys a business because it fits its existing operations, and can often pay more because it expects savings or extra sales from combining them.

  • Information memorandum

    An information memorandum is a detailed sales document about a business, usually prepared by the seller's broker or adviser and shared after an NDA. It is written to present the business well, not to test it.

  • Letter of intent

    A letter of intent sets out the main terms on which a buyer proposes to acquire a business, before due diligence and the full purchase agreement. In the UK the equivalent is usually heads of terms.

  • Restrictive covenants

    Restrictive covenants are promises that limit what a seller can do after a sale, such as competing with the business or approaching its customers and staff.

  • Business broker

    A business broker markets businesses for sale and manages the process on the seller's behalf. The broker is usually paid by the seller, mostly when a deal completes.

  • Data room

    A data room is a secure online folder where a seller shares documents for due diligence, with access controlled and usually logged.

  • From first call to letter of intent

    The steps between spotting a listing and signing a letter of intent, what to learn at each one and what a sound letter of intent should cover.

    10 minutes to read
  • How to read a business-for-sale listing

    A listing is a sales document written to win enquiries. This guide shows how to read its numbers, its wording and its gaps, and how to turn them into questions before you sign an NDA.

    10 minutes to read
  • Reluctance to share records

    The seller delays, filters or refuses access to the financial and operating records you need to check the listing. Past a certain point, what you cannot see matters more than what you can.

    Severity: deal breakerSeller and process
  • A vague reason for sale

    The seller cannot or will not say clearly why the business is for sale, or the story changes. The real reason often tells you what to check first.

    Severity: price it inSeller and process

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