Skip to content

Cookies on Loupe

Essential cookies keep Loupe working and are always on. With your agreement, Loupe also loads analytics to count visits and see which pages and tools are used. There is no advertising tracking. You can change your choice at any time from cookie settings. Read the cookie policy

Loupe home

See the business behind the listing.

Listings show what the seller wants buyers to see. Loupe brings them into one feed and checks what they leave out, before you sign an NDA or pay an adviser.

Business for sale. Listing 48213Fictional example

Established handmade ceramics brand with loyal repeat customers

Portland, Oregon, United States

Asking price
$2,100,000
Gross revenue
$1,200,000
Cash flow (SDE)
$480,000

Turnkey, profitable brand with a strong social following and around 40 wholesale accounts. Record year just closed. Owners relocating and ready to hand over.

Established
2016
Employees
7
Inventory
Included
Reason for sale
Relocation

Harbourline Ceramics is a fictional business. Every figure and record here is invented.

See what a dossier adds to this listing.

What Loupe does

Businesses for sale are scattered across marketplaces and broker sites, each showing what the seller wants buyers to see. Loupe brings those listings into one feed, normalises the figures and flags what looks unusual, so you can compare like with like.

When a business looks worth pursuing, request a dossier. An analyst checks what the listing leaves out, from registry records and normalised earnings to red flags, and every finding shows where it came from.

How it works

You only pay for a dossier you have agreed to. How pricing works

  1. Step 1: Find a business

    Browse listings from marketplaces and broker sites in one feed, with figures normalised and unusual numbers flagged.

  2. Step 2: Request a dossier

    On the listing, choose Request dossier, pick a scope and add the questions that matter to you. Asking is free.

  3. Step 3: Approve the quote and receive the invoice

    Every dossier is priced on request. Accept quote when the price and turnaround suit you, and we issue the invoice.

  4. Step 4: Read the dossier in your account

    An analyst checks what the listing leaves out. Each finding shows its source, the date checked and a confidence label.

Value a business in about two minutes

Enter the figures from a listing or your own accounts. The valuation tool shows a low, likely and high value on one scale, with every adjustment explained. Free, with no account needed.

Live coverage

Listings from marketplaces and broker sites in six regions, counted straight from the feed. A business found on several sources is counted once.

Browse the feed

The feed is filling up. Counts appear here as the first sources are read.

A look inside a sample dossier

A complete dossier on a fictional business, in the layout you receive. Margin notes give each finding its source, the date it was checked and how confident we are.

Harbourline Ceramics: summary

Fictional sample

The listing asks $2.1m on revenue of $1.2m and seller's discretionary earnings (SDE) of $480k. Two one-off contracts sit inside those figures.

Without them, trailing twelve month revenue is $0.94m and SDE is about $308k, which puts the asking price at 6.8 times normalised SDE against a median of 3.2 times for similar listings.

Listed revenue $1.2m. Normalised TTM revenue $0.94m after removing two one-off contracts.

Source
Seller's profit and loss statements, January 2024 to July 2026 (fictional)
Checked
Confidence
Verified

Company re-registered in 2023 under a new name.

Source
Oregon Secretary of State business registry (fictional record)
Checked
Confidence
Verified
The numbers that matter
FigureListedNormalised
Revenue, trailing twelve months$1,200,000$940,000
SDE, trailing twelve months$480,000$308,000
Multiple of SDE4.38x6.82x
Listed
As listed
Normalised
Verified

Who it is for

People buying businesses who would rather find the problem before the NDA than after it.

Search funders
Screen many listings quickly, then check the few that fit before investors see them.
Independent sponsors
Put checked figures in front of capital partners before committing time to a deal.
Family offices
Look past the teaser on businesses that come from outside your usual network.
Private equity firms
Screen add-ons across regions, with every finding sourced and dated.
Strategic acquirers
Check a competitor, customer or supplier that comes up for sale before calling the broker.
First-time acquirers
Learn what to look for with the free guides, then get a professional view on the business that matters.

Questions

More on quotes and invoices in pricing, or send us a message.

What is Loupe?

Loupe is a platform for people buying businesses. It brings listings from marketplaces and broker sites across the US, the UK, Europe, Australia, Canada and South Africa into one feed, sorted into standard fields so you can compare them.

Free guides, a valuation tool and a red flag screen help you judge a listing yourself. When a business looks worth pursuing, you can request a dossier: an analyst-verified report that checks what the listing leaves out, before you sign an NDA or pay an adviser. Loupe is not a business broker and takes no success fees.

Where do the listings come from?

Listings come from online marketplaces, broker networks and classified sites. Loupe collects them only in ways each source allows, such as official feeds, alert emails, file imports or permitted collection, and follows each source's terms.

Every listing is sorted into standard fields, classified by sector and business model, and checked for anomalies. A business listed on several sites appears once. Loupe writes its own short teaser rather than copying the seller's description or images, and marks the seller's figures "As listed", because Loupe has not checked them.

How reliable is the valuation tool?

The valuation tool gives an indicative range, not a formal valuation. It looks up benchmark multiples for the business model and size, adjusts them for quality, applies them to the figures you enter and shows every step, with a confidence level, so you can check the working.

It can only be as good as those figures. The benchmarks lean on US and online marketplace data, so results for businesses elsewhere may carry a note saying so. For a larger or unusual business, or where a lender, tax or legal matter depends on the number, consider a formal valuation from a qualified valuer. The methodology page explains the method and its limits.

What can I use without paying?

Without an account, you can read every guide, the red flag library, the glossary and the country primers, work through checklists on screen, and use the valuation tool and the red flag screen.

A free account adds the full feed, saved valuations and PDF reports, saved checklist progress and downloads, saved searches with alerts, and the weekly digest.

The only paid product is the dossier, which is priced on request for each business. You can create a free account at any time.

What does a dossier contain?

A full dossier has ten sections: a summary; the business; financials, as listed and normalised; valuation and structure; verification against public records; market and competition; risks and red flags; fit against your criteria; questions for the seller with a checklist for the next stage of diligence; and sources and method.

Every finding carries its source, the date it was checked and a confidence label: Verified, As listed or Estimated. A Snapshot covers less, and a Custom scope adds your own questions. What's in a dossier walks through each section, and the sample dossier shows one on a fictional business.

How is a dossier priced?

Every dossier is priced on request, because no two businesses need the same work. The price depends mainly on the depth of the scope, the jurisdictions involved, the complexity of the business and how quickly you need it.

You request a dossier from a listing and add any questions. Loupe sends a quote showing the price, currency, tax treatment, scope and turnaround, with an expiry date. If you accept, Loupe completes the purchase and issues an invoice with payment instructions. Asking for a quote is free, and you can decline it or let it expire.

Does Loupe contact the seller?

A dossier is built from public records, the listing data and the questions agreed with you when the request is scoped. It does not depend on the seller taking part, and Loupe does not promise that a seller or broker will be approached or will supply documents. If you already hold documents from the seller and are allowed to share them, you can offer them in the request thread.

The dossier gives you questions to put to the seller yourself and a checklist for the next stage of diligence. Where a question could only be answered by the seller, that is raised in the request thread while the scope is agreed.

Is my request confidential?

Yes. Your requests, questions, messages, invoices and dossiers are private to your account. Loupe shares them only with the staff who need them for the work and the service providers named in the privacy policy. Loupe does not tell a seller or broker that you are interested in their business unless you ask it to.

Files are kept in private storage and opened through links that expire after a short time, every view and download of a dossier is logged, and staff accounts use two-factor authentication. The privacy policy explains what personal data Loupe holds and why.

Which countries does Loupe cover?

Loupe tracks businesses for sale in the United States, the United Kingdom, Europe, Australia, Canada and South Africa. The home page shows live counts of the listings and sources tracked in each region, and you can request a dossier on any business in the feed.

Public records differ from country to country, so what a registry check can confirm varies. Each dossier records what was checked, where and the result. The country primers explain how buying a business typically works in the US, the UK, Australia, Canada and South Africa.

See every listing in full

A free account unlocks the full feed with exact figures, saved valuations with PDF reports, checklist downloads, saved searches and alerts.