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Valuation multiple

A valuation multiple expresses a price as a number of times a financial measure, such as SDE, adjusted EBITDA or ARR. It only means something once you know what it is applied to.

Also called earnings multiple

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Definition

A valuation multiple is a price expressed as a number of times a financial measure of a business, such as SDE, adjusted EBITDA, annual recurring revenue or revenue. Multiply the measure by the multiple and you get a value; divide a price by the measure and you get the implied multiple. A multiple is shorthand for what a buyer believes about the business's risk, growth and durability.

Seller's discretionary earnings (SDE)

Seller's discretionary earnings is the yearly financial benefit a business gives one full-time working owner, before financing costs, non-cash charges and one-off spending.

Adjusted EBITDA

Adjusted EBITDA is EBITDA after normalising adjustments, showing what a business would earn with a paid manager in the owner's seat. Larger small-business deals are usually priced on it.

Worked example

Oakfield Veterinary Practice is a fictional UK business listed at £1,200,000, with SDE of £400,000.

Implied multiple = £1,200,000 divided by £400,000 = 3.0 times SDE.

A buyer who believes 2.5 times SDE is fair for this practice values it at £1,000,000. A change of half a turn in the multiple (0.5 times) moves the value by £200,000, which is why small differences in a multiple lead to long negotiations.

Why buyers care

A multiple only means something when you know what it is applied to. Three times SDE and three times EBITDA are very different prices for the same business, because SDE is usually the larger figure. Before you compare listings, check the earnings basis, the period it covers and whether stock or working capital is included in the price.

Multiples also move with quality. A steady revenue trend, a spread of customers, reliable records and less dependence on the owner all tend to support a higher multiple than a similar-sized business without them. Loupe's valuation tool starts from benchmark multiples by business model group, earnings basis and size, adjusts them for factors like these and shows each adjustment in a ledger. The result is indicative, not a formal valuation.

EBITDA

EBITDA is earnings before interest, tax, depreciation and amortisation. It helps compare operating profit across businesses, but it is not the same as cash.

Working capital

Working capital is the money tied up in running a business day to day, mainly stock and money owed by customers, less money owed to suppliers. A sale needs to agree how much of it comes with the business.

  • Revenue multiple

    A revenue multiple expresses a price as a number of times annual revenue. Because it ignores costs, it is best used as a cross-check for most businesses rather than as the basis of a price.

  • Seller's discretionary earnings (SDE)

    Seller's discretionary earnings is the yearly financial benefit a business gives one full-time working owner, before financing costs, non-cash charges and one-off spending.

  • EBITDA

    EBITDA is earnings before interest, tax, depreciation and amortisation. It helps compare operating profit across businesses, but it is not the same as cash.

  • Adjusted EBITDA

    Adjusted EBITDA is EBITDA after normalising adjustments, showing what a business would earn with a paid manager in the owner's seat. Larger small-business deals are usually priced on it.

  • Annual recurring revenue (ARR)

    Annual recurring revenue is the yearly value of subscription or contracted revenue expected to repeat, measured at a point in time. Software businesses are often priced as a multiple of it.

  • Asking price

    The asking price is the price a seller or broker puts on a business when it is listed. It is an opening position, not a valuation, and what it includes varies from listing to listing.

  • Enterprise value

    Enterprise value is the value of a business's operations as a whole, regardless of how it is financed. Adjusting it for cash, debt and working capital gives the equity value the owners receive.

  • How small businesses are valued

    Most small businesses are valued as a multiple of their earnings. This guide explains how the earnings basis is chosen, why size and quality move the multiple, and why an asking price is not a sale price.

    11 minutes to read
  • SDE and EBITDA explained with worked examples

    SDE and adjusted EBITDA both restate a business's profit for a buyer, but they answer different questions. This guide builds each one up line by line for two fictional businesses and shows which to use.

    9 minutes to read
  • How to read a business-for-sale listing

    A listing is a sales document written to win enquiries. This guide shows how to read its numbers, its wording and its gaps, and how to turn them into questions before you sign an NDA.

    10 minutes to read
  • Declining revenue or profit

    Falling sales or profit mean the business you take over is likely to earn less than its history suggests. Listings often price in the better years.

    Severity: price it inFinancials
  • One customer above 20% of revenue

    When one customer brings in more than a fifth of revenue, much of the value you are buying depends on a relationship you do not yet control.

    Severity: price it inCustomers and revenue
  • See a low, likely and high value from the figures you have, and whether the asking price holds up.

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