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Buying a business in 10 emails

A free email course for anyone thinking of buying a small or online business. One short lesson every few days, each linked to a longer guide. You only need an email address.

Join the course

We send a confirmation link first. Nothing else arrives until you confirm, and every email has a one-click unsubscribe link.

What the lessons cover

  1. 1A listing is written to make you enquireStraight away
  2. 2Which profit figure is the listing using?Day 2
  3. 3Size sets the starting multiple, quality moves itDay 4
  4. 4Every add-back is paid for several times overDay 6
  5. 5When one customer is a large share of revenueDay 8
  6. 6Are you buying a business or a job?Day 10
  7. 7SaaS, ecommerce and content fail in different waysDay 12
  8. 8How you pay can matter as much as the priceDay 14
  9. 9The first call is for listening, not negotiatingDay 16
  10. 10Check what could end the deal firstDay 18

Prefer to read at your own pace? Every lesson draws on the guides, which are free to read without an account.